Inosight users
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1) People with sight loss
• 385,000 people are currently registered
• 2,000,000 could be registered Consumers need a technology that doesn't require specialist knowledge (braille) or to be registered to access it.
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4) Consumers with Dyslexia and other communication difficulties
• 4% of the UK population are severely dyslexic- 2,500,000 Consumers need access to information but many struggle to read current packs.
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2) People with English as a second language
• 6,500,000 people struggle to read English in print but can understand spoken English Consumers need a technology that speaks in English. There are links between sight loss and some ethnic minority groups.
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5) Consumers with low functional literacy who understand spoken English but not the printed word
• 16% of UK adults are functionally illiterate: 5.2m adults
• 1.7m adults have literacy levels below 11yrs old
• C.6m people in UK have little/no ability to read info
• 2m had no access to written information in 2010
• 6m people will potentially have this problem in 2035
• Prescribed & non prescribed medicine users – high
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3) Older people with natural deterioration in their sight and age related medical need
• 2010- 17% of UK population were 65+(10.5 m) 1.1% of UK population were 85+ (690,000)
• 2035-23% of UK population will be 65+ (16.5 m) 5% of UK population will be 85+ (3.6m)
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